For a Dynamic Website, this report shows you the keywords that visitors used to find your site on search engines. For linked sites, it only applies when a visitor found your boomtime linked pages directly on a search engine.
The keywords a visitor used on a search engine to find your website.
This is number of visitors to your website. If the same person comes back to your website more than an hour later, they're counted as another. "Vistors %" shows the percentage that referrer makes up of your total visitors.
This is the number of pages, on average, that each visitor looked at on your website.
The number of gift certificates purchased by visitors for this keyword.
The number of appointments requested by visitors for this keyword.
The percentage of visitors who purchased a GC or requested an appointment.