More exposure for your business - that's directories, plain and simple.
We encourage you to participate, at least through a couple of holidays, to see what kind of extra revenue you can bring in.
Select "yes" from the drop-down list, and then type in a descriptive paragraph about you and what you offer. It will be shown next to your directory listing, giving shoppers a quick chance to pick you. Be exciting and express your vision!
The final checkbox controls whether your recent reviews are displayed on your directory listing. This is also a really great idea - websites like Yelp have demonstrated that reviews are a fantastic way for consumers to quickly evaluate their potential business choices.